Welcome to DL Growth AI
DL Growth AI is an all-in-one AI content platform built for businesses, marketers, and creators who need to produce high-converting copy, stunning visuals, and professional video — fast. This documentation covers everything you need to get the most out of every tool.
What is DL Growth AI?
DL Growth AI is a suite of AI-powered studios — Copy Studio, Image Studio, and Video Studio — unified under DL Hub, your central command centre. Instead of juggling five different subscriptions and tools, DL Growth AI gives you a single workspace where all your content creation happens.
Whether you're writing Facebook ads, generating product images, creating short-form video content, or building a complete campaign from scratch, DL Growth AI handles the heavy lifting so you can focus on strategy and growth.
Core Studios
How it works
Each studio follows the same simple workflow: describe what you want, choose your style or tone, and let the AI generate your content. You can regenerate, refine, and download — all within the same interface. No design software, no copywriting experience, no video editing skills required.
All content lives in your DL Hub dashboard, where you can organise projects, track your usage, manage your subscription, and access all three studios from one place.
Support & Contact
If you need help at any point, our support team is available via the in-app chat or by emailing info@mevoboom.se. We also maintain this documentation as a comprehensive reference — use the sidebar to navigate to any topic.
Quick Start
Get your first piece of AI-generated content in under 5 minutes. Follow these steps to go from sign-up to ready-to-publish output.
Step 1 — Create your account
Head to the DL Growth AI homepage and click "Sign In". You can create an account with your email and password, or sign in with Google. You'll receive a confirmation email — click the link to verify your address and activate your account. After logging in, choose a plan to get started.
Step 2 — Open DL Hub
After logging in, you'll land in DL Hub — your main dashboard. From here you can access all three studios, view your recent projects, check your generation credits, and manage your account. The sidebar on the left gives you quick access to every tool.
Step 3 — Choose your studio
Select the studio that matches what you want to create. Click "DL Copy Studio" to write marketing text, "DL Image Studio" to generate visuals, or "DL Video Studio" to produce video content. Each studio opens in its own full interface.
Step 4 — Describe what you need
Each studio has a prompt or description field. Type in what you want — your product name, what you're promoting, who your audience is, and the tone you want. The more context you give, the better the result. You don't need to write a perfect prompt — the AI is designed to interpret natural language.
Step 5 — Generate & refine
Hit the generate button and wait a few seconds. Your content will appear instantly. If you want a different variation, click regenerate. You can also adjust style settings, tone options, or filters and generate again. When you're happy with the result, click download or copy to use it wherever you need.
Step 6 — Save to your Hub
All generated content is automatically saved to your DL Hub project history. You can access, re-download, or build on previous outputs at any time. Organise your content into projects to keep campaigns structured and easy to find.
Core Concepts
Understanding how DL Growth AI works under the hood will help you get dramatically better results from every studio.
Prompts & Descriptions
A prompt is the instruction you give to the AI. In Copy Studio, this might be: "Write a Facebook ad for a skincare brand targeting women 25–40 who want a natural glow." In Image Studio, it might be: "A luxury perfume bottle on a marble surface with soft golden lighting." The quality of your prompt directly affects the quality of your output.
You don't need to use technical AI language. Write naturally, as if you're briefing a human creative. Include your product, your audience, the mood or tone, and any specific requirements.
Auto-Prompt vs Manual Prompt
In Image Studio, you can either write your own prompt manually or use the Auto-Prompt feature. Auto-Prompt analyses your uploaded product image and automatically generates an optimised prompt based on the product's visual characteristics. This is the fastest way to get great results without any prompt writing.
Styles & Tones
Every studio offers style or tone selectors. In Copy Studio, you can choose between tones like "Professional", "Conversational", "Bold", or "Luxury". In Image Studio, you can select scene styles like "Minimalist", "Studio", "Lifestyle", or "Dark Luxury". These settings shape the overall feel of your output without requiring you to describe everything in the prompt.
Credits & Generations
Each generation (whether copy, image, or video) uses a certain number of credits from your monthly allowance. Credit consumption varies by studio and output type — video typically uses more credits than copy. Your remaining credits are always visible in DL Hub. If you run out, you can upgrade your plan or purchase a top-up.
Project History
Every output you generate is saved automatically in your project history within DL Hub. You can re-download any past output, duplicate it for a new variation, or delete outputs you no longer need. History is retained for the lifetime of your account.
Image Studio Overview
DL Image Studio uses advanced generative AI to create product visuals, ad graphics, lifestyle images, and UGC-style mockups — all from a simple description or uploaded product photo.
What you can create
Image Studio is built for product-focused content. Upload a photo of your product and let the AI reimagine it in a range of professional settings — studio backdrops, lifestyle environments, seasonal themes, and dark luxury aesthetics. Every image is generated at high resolution and ready to use in ads, social media, and e-commerce listings.
Product Ads Mode
In Product Ads mode, you upload your product image and specify the background, lighting, and visual style you want. The AI removes the existing background and renders your product in the new environment while preserving its exact appearance. This is ideal for creating consistent ad creative across multiple styles without a photoshoot.
UGC / Chat Screenshot Mode
UGC mode generates social-proof style content — fake chat screenshots, review images, and testimonial graphics that look authentic and are designed to convert. These are particularly effective for direct-response advertising on platforms like Facebook and TikTok.
Image Count & Variations
You can generate 1–4 image variations per request. Generating multiple variations lets you A/B test different looks or choose the strongest option without submitting multiple separate requests. Each variation uses the same prompt and settings but produces a unique output.
Supported Output Formats
All images are generated at high resolution (minimum 1024×1024px, up to 2048×2048px depending on plan). Outputs are available as PNG or JPEG. Transparent background exports (PNG with alpha) are available in Product Ads mode.
Image Prompt Guide
Writing strong image prompts is the single biggest lever for improving your outputs. This guide shows you exactly how to structure prompts that produce professional, on-brand visuals every time.
Prompt Anatomy
A well-structured image prompt has four components: subject, environment, lighting, and style. You don't need to use all four every time, but covering at least subject and style will significantly improve your results.
Subject
Describe your product clearly. Include material, colour, shape, and size if relevant. For example: "a dark amber glass perfume bottle with a gold cap" is far more effective than "a perfume bottle". If you've uploaded a product image, the AI already has visual reference — your prompt just needs to direct the scene and style.
Environment
Describe where the product sits. Examples: "on a concrete surface with autumn leaves", "floating in water with light caustics", "on a dark wood table in a moody kitchen", "against a pure white studio backdrop". The environment sets the mood and determines how well the image will work as an ad.
Lighting
Lighting has a huge impact on perceived product quality. Strong prompts include terms like: "soft diffused daylight", "dramatic side lighting with deep shadows", "warm golden hour sunlight", "cool studio softbox lighting", or "backlit with a lens flare". The AI responds well to specific lighting descriptions.
Style
Use the style selector in the interface first, then reinforce it in your prompt. Style keywords that work well: "minimalist", "editorial", "dark luxury", "hyperrealistic", "lifestyle photography", "flat lay", "overhead shot", "close-up macro", "cinematic".
Common Mistakes
- Being too vague — "nice product photo" gives the AI nothing to work with
- Conflicting styles — mixing "minimalist white" with "dark moody" creates inconsistent outputs
- Overloading the prompt — keep it under 120 words for best results
- Ignoring the style selector — the style dropdown significantly shapes the output even before your prompt
- Not uploading a reference image when you have one — Auto-Prompt with a real product image always beats a text-only prompt for product work
Filters & Styles
Image Studio includes a range of preset styles and filter combinations that let you instantly shift the visual direction of your output without rewriting your prompt.
Scene Styles
Scene styles define the overall visual treatment of the generated image. Available styles include:
- Studio Clean — pure white or neutral backdrop, professional lighting, e-commerce ready
- Dark Luxury — deep blacks, gold accents, high contrast, premium feel
- Lifestyle — real-world context, natural light, aspirational settings
- Minimalist — clean backgrounds, lots of negative space, editorial
- Golden Hour — warm amber tones, outdoor natural light, soft shadows
- Tokyo Night — neon accents, urban environment, cinematic colour grading
- Scandinavian — light wood, soft whites, clean Nordic aesthetic
Environment Presets
Environment presets place your product in a predefined physical setting. These work best in combination with a scene style. Available presets include marble surfaces, wood textures, concrete, fabric, water, sand, foliage, and seasonal themes.
Lighting Presets
Lighting presets control the direction, temperature, and intensity of light in the scene. Options include natural daylight, studio softbox, dramatic side light, backlit, golden hour, and neon/coloured light. Lighting preset can be combined with your prompt for fine-tuned control.
Filter Stacking
You can combine a scene style with an environment preset and a lighting preset for highly specific outputs. For example: Dark Luxury style + marble environment + dramatic side light produces a very different result from the same style with natural daylight. Experiment with combinations to find what works best for your brand.
UGC Mockups
UGC (User Generated Content) mode lets you create social-proof style imagery — chat screenshots, review graphics, and testimonial mockups — that are designed to increase trust and conversion in paid advertising.
What is UGC mode?
UGC mode generates images that mimic the appearance of real customer conversations, reviews, and social media posts. These are commonly used in Facebook and TikTok advertising because they feel authentic and relatable compared to traditional product photography. DL Growth AI makes it easy to create these at scale without any design work.
How Chat Mode works
In chat screenshot mode, you describe the conversation you want to simulate — for example, "a text conversation where someone asks about a weight loss product and gets excited about the results". The AI generates a realistic-looking chat interface with appropriate messaging. You can customise the names, the platform style (iMessage, WhatsApp, etc.), and the tone of the conversation.
Review Mode
Review mode generates star-rating graphics styled to look like Amazon, Google, or Trustpilot reviews. You can specify the product name, rating, and review text content. These are effective as ad creative overlays or landing page social proof elements.
Supported Languages
UGC mode supports content generation in English, Swedish, Norwegian, Danish, Finnish, German, French, Spanish, Italian, and Dutch. The visual style of the mockup adapts automatically to match the language and regional platform preferences.
Copy Studio Overview
DL Copy Studio is your AI-powered writing partner. From short ad headlines to long-form email sequences, it generates conversion-focused copy in seconds — tailored to your product, audience, and tone.
What you can write
Copy Studio covers every type of marketing content you need to run and grow a business:
- Ad Copy — Facebook, Instagram, TikTok, Google — headlines, primary text, and CTAs
- Email Sequences — welcome series, abandoned cart, promotional campaigns, follow-ups
- Product Descriptions — e-commerce listings optimised for conversion and SEO
- Social Media Captions — platform-specific tone and length for Instagram, LinkedIn, X, and TikTok
- Landing Page Copy — hero sections, benefit bullets, FAQs, and CTAs
- Video Scripts — short-form scripts for reels, ads, and explainer videos
- Blog & Long-form — article outlines, full drafts, and SEO-optimised content
Tone Selection
Choose from a range of tones: Professional, Conversational, Bold, Luxury, Humorous, Urgent, or Empathetic. The AI adjusts vocabulary, sentence structure, and pacing to match the selected tone while keeping the core message intact.
Multiple Variations
Each request generates up to 3 variations so you can choose the strongest or test multiple options. Variations are generated simultaneously — no need to run separate requests. You can pin your favourite, copy directly, or save all variations to a project.
Editing & Refinement
After generation, you can edit outputs directly within Copy Studio. Use the inline editor to adjust wording, change the CTA, or tweak the tone. You can also use the "Rewrite" function to ask the AI to regenerate a specific section while keeping the rest intact.
Video Studio Overview
DL Video Studio lets you create short-form video content for social media, advertising, and marketing — powered by AI. No editing software, no filming, no production team required.
What you can create
Video Studio is designed for short-form content between 5 and 60 seconds. Ideal use cases include:
- Instagram Reels and TikTok ads
- Facebook video ads and story ads
- Product showcase videos
- Brand intro and explainer clips
- Promotional announcements
How video generation works
You describe the video you want — the subject, the mood, the pacing, and the visual style. Video Studio then generates a sequence of AI-rendered scenes that match your brief. You can include your product images as references, select background music from our licensed library, and add text overlays directly within the editor.
Generation time typically ranges from 30 seconds to 3 minutes depending on video length and plan tier. Once generated, you can preview the video before downloading.
Video specifications
| Setting | Options |
|---|---|
| Aspect ratio | 9:16 (vertical), 1:1 (square), 16:9 (landscape) |
| Resolution | 720p (Standard), 1080p (Pro & Scale) |
| Duration | 5s, 10s, 15s, 30s, 60s |
| Format | MP4 (H.264) |
| Audio | Licensed music, no music, or voice-over |
Video Prompt Guide
Writing effective video prompts requires thinking in motion — describing not just what you see but how it moves, paces, and feels. This guide walks you through structuring prompts that produce compelling video output.
Video prompt principles
Unlike image prompts, video prompts need to convey a sense of time and movement. Think about: what happens in the video, how it transitions, what the pacing feels like, and what emotion it should evoke. A good video prompt tells a mini-story in a few sentences.
Structure your prompt
A strong video prompt typically includes:
- Opening scene — what the viewer sees first
- Action or movement — what happens or changes
- Mood and pacing — slow and cinematic, fast and energetic, etc.
- Visual style — match to your brand aesthetic
- Ending — what the final frame shows
Pacing keywords
Use these pacing descriptors in your prompts: "slow and cinematic", "fast cuts", "hyperlapse", "smooth pan", "zoom in", "zoom out", "static shot", "handheld feel", "smooth glide", "rapid montage". These significantly affect the editing rhythm of the generated video.
Music & audio guidance
When selecting background music, consider the emotional tone of your product. For luxury products, choose ambient or orchestral tracks. For fitness or energy products, choose upbeat electronic or hip-hop. For lifestyle brands, choose acoustic or lo-fi. The audio selection should reinforce the visual mood — mismatched audio is one of the most common reasons a video underperforms.
Export & Download
Once your video is generated, you have full control over how you export and use it. This page covers the download process, format options, and platform-specific recommendations.
Download process
After generation, your video appears in the preview panel within Video Studio. Click "Download" to save it to your device. Videos are saved to your DL Hub project history simultaneously — you can re-download any past video at any time without regenerating.
Format options
All videos export as MP4 (H.264). This is the universal format accepted by all major ad platforms, social media networks, and video hosting services. If you need a different format (e.g. MOV, WebM), you can convert the MP4 using any standard video converter after downloading.
Platform export recommendations
| Platform | Best Aspect | Recommended Length |
|---|---|---|
| Instagram Reels | 9:16 vertical | 15–30 seconds |
| TikTok | 9:16 vertical | 15–60 seconds |
| Facebook Feed | 1:1 square | 15–30 seconds |
| Facebook Story | 9:16 vertical | 10–15 seconds |
| YouTube Shorts | 9:16 vertical | 30–60 seconds |
| 16:9 landscape or 1:1 | 30–60 seconds |
Billing & Plans
Everything you need to know about your DL Growth AI subscription, credits, and billing.
Plans
DL Growth AI is available on three subscription tiers. Each tier includes access to all three studios — the difference is in your monthly generation credits and access to advanced features.
| Plan | Credits/month | Best for |
|---|---|---|
| Starter | 100 credits | Solo creators & small businesses |
| Pro | 400 credits | Growing brands & active marketers |
| Scale | Unlimited | Agencies & high-volume users |
How credits work
Each generation uses credits based on the type of output: copy generations use 1 credit, image generations use 2–4 credits depending on count, and video generations use 5–15 credits depending on duration. Your credit balance is always visible in DL Hub.
Managing your subscription
You can upgrade, downgrade, or cancel your subscription at any time from the Billing section of DL Hub. Changes to your plan take effect at the start of your next billing period. Cancellations take effect at the end of your current period — you retain full access until then.
Invoices & receipts
Invoices are automatically generated after each successful payment and emailed to your registered address. You can also download all past invoices from the Billing section in DL Hub. For billing questions or disputes, contact info@mevoboom.se.
Rate Limits
DL Growth AI applies rate limits to ensure consistent performance for all users. This page explains what the limits are and what to do if you reach them.
Generation rate limits
| Studio | Requests per minute | Concurrent generations |
|---|---|---|
| Copy Studio | 10 | 3 |
| Image Studio | 5 | 2 |
| Video Studio | 2 | 1 |
These limits apply per account. If you hit a rate limit, you'll see a brief "slow down" message in the studio. Wait 30–60 seconds and your request will resume automatically.
Scale plan
Scale plan subscribers have higher rate limits and priority queue access, meaning their generations are processed faster during peak usage periods. If you're a high-volume user running into limits regularly, upgrading to Scale is the recommended solution.
Questions?
If you have questions about rate limits or need a custom arrangement for high-volume enterprise use, contact us at info@mevoboom.se.